VOLKSWAGEN : 100 SIMPLE JOYS OF DRIVING
Following the historical ruling of Saudi Arabia allowing women to drive, brands quickly showed their support for Saudi women either by congratulating or educating them.
We decided to focus on some of driving’s simpler insights, to put new drivers at ease at a time when they were already facing a lot of media scrutiny.
Introducing, the 100 Simple Joys of Driving
Dubai Lynx 2019 1xBronze
CREDITS:
Agency: Ogilvy Dubai
Executive Creative Director: Juggi Ramakrishnan
Art Director: Hugo Rochette, Roberta Totaro
Copywriter: Juggi Ramakrishnan, Aditya Hariharan, Tiago Cortez
Arabic Copywriter: Maya ElKai
Producer: Luke Morris
Director: Sune Sorenson
Production house: Boomtown Productions
Client Servicing: Atul Shenoy, Maha Najem, Raaed Rahmat