McDonald’s : WORLD FAMOUS FRIES
McDonald’s fries are iconic on a whole ‘nother level.
I mean, they’ve achieved emoji status. 🍟
Even Kanye doesn’t have that.
People think McDonald’s tastes better in their hometown*,
but our World Famous Fries are famously loved everywhere.
So here’s a campaign we did to celebrate that love.
THE FILM
•
THE FILM •
RADIO.
The concept extended to playful radio spots aired across the region. We can’t agree on everything but fries is one thing we can all agree on!
Context: When the campaign was released, the week ends in the GCC region were on Friday & Saturday.
CREDITS:
Agency: Leo Burnett Dubai (Studio M)
Creative Directors: Rafael Augusto & Rodrigo Leal Rodrigues
Art Director: Hugo Rochette & Rafael Augusto
Copywriter: Aditya Hariharan & Ayman Shehade
Production House: Good People
Director: Ali Ali