McDonald’s : World Cup Arches
The World Cup have produced some of the most memorable moments in the history of football. And since 1994, McDonald's has been part of this story as a proud and official sponsor. What better way to welcome the first World Cup in the Arab region than by leveraging the Golden Arches to recreate some of the most iconic World Cup moments in history. This campaign aims to fuel the passion and nostalgia of every football fan.
Do you remember these gems?
The campaign ran on social media as well as outdoors so we created animated versions of the visuals.
CREDITS:
Agency: Leo Burnett Dubai (Studio M)
Executive Creative Director: Kalpesh Patankar
Creative Director: Marwan Chahine
Art Director: Hugo Rochette, Jihad Hteit
Copywriter: Victor Haffling
Animator: Omar Aldehneh
Client Servicing: Mahmoud Jaber, Miral Saad